The Office of Student Enrichment (OSE) at the University of Notre Dame is dedicated to providing an inclusive environment where all students, especially first-generation and/or lower-income (FGLI) students, can flourish.
Challenge:
The Office of Student Enrichment (OSE) at the University of Notre Dame needed to significantly increase its social media presence to better reach and engage first-generation and lower-income (FGLI) students. The challenge was to grow awareness about its programming, events, and scholarship opportunities in a way that motivated student participation and applications.
Solution:
A targeted social media growth strategy was implemented, focusing on creating authentic, compelling content showcasing OSE’s inclusive environment and opportunities. Paid social campaigns and organic engagement tactics targeted FGLI students and broader campus communities. Collaborations with student influencers and interactive event promotions amplified visibility and community connection, driving greater follower growth and awareness.
Results:
This approach generated a 400% increase in social media followers, substantially expanding the reach of OSE’s programming and scholarship promotions. The boosted engagement translated into a 50% increase in scholarship applications and a 45% rise in scholarship recipients, contributing to OSE’s mission of supporting FGLI student success at Notre Dame.
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