Challenge:

Greg's Food Trucks sought to expand into new markets while maintaining the same marketing budget. The goal was to reduce the high cost per conversion, which initially was $262, while increasing overall brand impressions and lead generation.


Solution:

By optimizing ad targeting and refining campaign strategies, the focus was placed on reaching a more qualified audience with tailored messaging. This included improving quality scores, leveraging geographic targeting for the new market, reworking ad copy, enhancing landing pages to increase conversions, and doing significant keyword research. Continuous performance monitoring and adjustments ensured maximum efficiency without increasing spend.


Results:

These efforts led to an increase of 85,000 impressions year over year and a dramatic decrease in cost per conversion from $262 to $20, all while maintaining the same monthly budget. This optimized approach supported successful market expansion and increased lead flow with significantly improved cost efficiency.


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