Challenge:

Greg's Automotive, a family-owned and operated automotive repair facility in Mishawaka, Indiana, aimed to increase call volume to support an expansion from 15 to 50 service bays. The main challenge was to effectively utilize a budget increase from $500 to $1500 per month while improving ad efficiency and driving qualified local leads to fill the additional service capacity.


Solution:

The solution involved scaling up targeted Google Ads campaigns focused on high-intent local search keywords related to automotive repair and quality used vehicles. Campaign refinements included lowering cost per call through optimized bidding strategies, improving ad copy to boost conversion rates, and enhancing local actions via Google My Business integrations for directions and calls. Tracking and analytics were leveraged to continuously refine targeting and maximize cost efficiency.


Results:

With the increased budget, Greg's Automotive achieved a 12% decrease in cost per call and cut the cost per conversion from $9.19 to $4.46. Form submissions surged from 36 to 874, while local actions such as direction requests rose from 116 to 458. These improvements directly supported business growth and capacity expansion plans, generating higher call volume and customer engagement aligned with the expansion goals.


Want to work with us?

We’re ready to discuss your business and how we can help you grow it.

Get Started