Blumenthal Arts partnered with The Path Entertainment Group to bring Monopoly Lifesized to Charlotte, NC. Monopoly Lifesized is a key attraction, where visitors play a large-scale interactive version of the classic board game.
Challenge:
Launching the new key attraction, Monopoly Lifesized, in Charlotte, NC, faced the typical challenge of creating awareness, generating buzz, and driving ticket sales amid a saturated entertainment market. The goal was to reach diverse audiences—including families, corporate teams, and tourists—and ensure the experience was fully booked throughout its extended run.
Solution:
Targeted Google Ads & Meta Ads campaigns were crafted to maximize visibility during key booking periods. It focused on geo-targeted display and search ads highlighting the immersive, family-friendly aspects of Monopoly Lifesized, along with special promotions and extended dates. Audience segmentation was used to tailor messaging for families, local residents, and corporate groups, leveraging ad extensions and remarketing to boost engagement and conversion rates.
Results:
This strategy delivered an impressive 10x ROAS, driven by a combination of Google, Meta, and TikTok ads, effectively creating buzz and converting interest into ticket sales. The campaign resulted in selling out multiple showtimes and significantly exceeding initial attendance projections, showcasing the power of cross-platform digital marketing combined with compelling creative assets and audience targeting.
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